When a broker makes sense
A broker can be useful when the park has clean financials, strong growth, a prepared seller, and an owner who wants to test the broadest buyer pool even if staff, guests, and local contacts may hear the park is for sale.
When a direct offer can be better
A direct buyer can be better when privacy, speed, low disruption, family timing, staff continuity, or a quiet off-market conversation matter as much as maximizing the headline price.
Compare net, not just price
A brokered offer should be compared after commission, retrade risk, diligence burden, timing, financing certainty, and tax planning. A direct offer should be judged by price, certainty, diligence scope, and how respectfully the transition will be handled.